Prospects of your cold email campaigns will most likely ask themselves: are you trustworthy person? Your signature may verify it in a simple way. Okay, signature is good idea, but should I use social links? Detailed information about my company? A photo? There are no simple answer – it depends. It should looks great and professional, […]
Introduction Don’t start your emails introducing yourself, your company or your brilliant idea. Try to connect with them somehow. Here are few ideas. Find an issue in their company Mention about their company, try to find an issue in their company that your service/product may solve. Do your work, find a real issue they have. Ask […]
This is crucial part of your email, your prospects will very often open or delete your message based on your subject line so craft it carefully. How to write subject? The perfect subject rules that fits all prospects does not exist. It depends of your target. Imagine you are your potential client and try to answer those questions: who are the prospects? […]
Remember – cold mailing is not about spamming people, it’s about sending valuable content to people that could use your product or service. Try to select your prospects carefully. It’s better to have smaller database with good and well personalized prospects than thousands of random emails. How to get my first prospects? Do it yourself. Try to imagine […]
When you check your mailbox most of the time you can see four things in every email: authors name, subject, date and first line of content. All four matters! I saw many articles how to write successful subject or content of an email, pretty much everyone know that time of delivery matters a lot, but what about your name, it’s […]