Thanks to emoji, email subject lines are getting a lot more expressive. They can make your prospect smile but use them wisely. For example 💩 icon in email where you introduce your offer can be awkward.
Inboxes are crowded with text and many subject lines. Emoji is a quick, easy, and expressive way to stand out in prospects inboxes. By using emoji in place of words, or to complement words, you can unlock a new way to engage and connect with your prospects. And engagement is the name of the game when it comes to email marketing.
Fact: emails with emoji in subject line has a higher open rate 🔥
Remember to test any emoji in your emails before sending to avoid looking like a ☐ in your prospects inboxes.